After the remarkable success of Mango's first outlet in Karachi, A.K. Marketing opened a new outlet of the infamous high street fashion brand in the metropolitan on Thursday 13th September, 2012, to cater its Lahore market.
Mango was founded in 1984 and has more than 2,400 stores in 107 countries. Dressing the urban and modern woman and meeting her daily needs is the formula which has been analyzed, adapted and applied to each country. Mango opening up in Lahore is initiative for all Lahori women to have a store to dress stylish and trendy in an affordable price.
Currently the Mango store is displaying their newFall/Winter-2012 collection. This collection offers four lines: Evening, Suit, Casual-Sport and Jeans plus a special collection for Middle East and South Asia called the Arabic Collection. Each collection offers garments easy to combine according to the costumer style and personality. Furthermore, they are able to meet daily needs of MANGO women.
“I am glad to announce the new opening of Mango in Lahore, it is affordable, approachable and trendy!” Zahid Jivanji – General Manager.
“We are very happy with the response we are getting in Lahore and we are planning to open the third outlet of Mango in Islamabad very soon. Our creative team is also bringing more concepts to Mango, like Men’s wear (HE by Mango), Mango accessories and Mango footwear (Mango Touch).”
According to Mr.Luis Ancillo- Mango backup team.
The launch event had a fashion presentation, in which models will showcase the Fresh, Feminine, Cool, Commercial and Easy Mango collection.
The launch event organized by Catwalk Productions and PR handled by Catalyst PR & Marketing was attended by a large number of Celebrities, designers and socialites including Meera, Zeba Bakhtiar, Nadia Ali, Saba Qamar, HSY, Natty, Kuki, Rizwanullah, Neha, Khawar Riaz, Hamza Tarrar, Iffat Umer, Humayun, Munib Nawaz and the very warm welcoming Lahori crowd.
Models for the event were Noor-ul-Ain, Daniya, Sadaf, Anum, Fizi, Fatima, Alizey Gabool, Zil-e-Huma and Fia.