Nayna’s Collection at PFDC Sunsilk Fashion Week 2010 Karachi

The closing for Day 3’s Act 1 was by Nayna who showcased her collection for Fashion Week entitled “Starry Starry Night”, inspired by the concept of making navy the new black. It was a cross-cultural collection that highlighted the ethnicity of the Kashmiri Pashmina using a diversity of fabrics such as pashmina, silks and chiffons. Talking about her label the designer said “Nayna designs clothes for the modern, strong women of today she also display her collection in charity show called “Fashion Gives Back” in which the Fashion Week and other designers participated featuring live music from the famous band “Fuzon”. The charity show was produced by HSY and styled by Asmaa Mumtaz.

Designer Saman Arif is the aesthetic force behind the Nayna label. Indeed, nearly three years after the brand first unveiled its collection at an exhibition in New York, Nayna was voted among the top ten designers in the country. In May 2005, Nayna launched its collection in Pakistan with an exclusive fashion show in Lahore; the show was in collaboration with Christian Dior, Tag Heuer and Fendi watches. It was the first time that the aforementioned super brands worked in partnership with a local brand. In 2006, Nayna was nominated by Indus Network at the Indus Style Awards as among the top four young upcoming designer labels. The same year, the fashion house entered into a partnership agreement with the United Nations World Food Program (UNWFP) – indeed a manifestation of the brand’s attitude towards fashion and social responsibility. In 2007, Nayna was shortlisted for the Young British Fashion Entrepreneur of the Year Award.

In 2009, the label went global as the only designer in the country boasting of a franchise model for its international expansion plan, similar to that of international FMCG brands. Nayna now has franchise partners in California, Chicago, Washington D.C., Texas, Dubai, Leicester, London, Manchester and Toronto. Nayna showcased its formal collection, “Timeless Classics”, at the debut PFDC Sunsilk Fashion Week.