Sublime’s Collection at PFDC Sunsilk Fashion Week 2010

“I am very excited to be part of the Fashion Week, it is a fantastic opportunity for all designers across Pakistan to show there collections under one organized and structured umbrella. It is something that this country needed as it gives the designers a direction and focus; it will help to bring out and showcase the best talent to the world. This country is full of culture, a rich heritage, a beautiful collection of fabrics and colours and the most intricate embroideries. This is an opportunity to tap into these vast resources and show them under a united platform at the Pakistan fashion week.”

Sara Shahid showcased her label Sublime’s Prêt a Porter womenswear collection entitled “Colour me Sublime”. Indeed this Sublime collection heralds a re birth of sorts – a desire to break free from the past and to celebrate a new decade. A wish for change with a need to bring back the colour to life in a palatte of prints made exclusively for the label by Fab Sublime.  Expect loose flowing silhouettes, pure silks and chiffons, and ethnic thread work on contemporary cuts.

Designer Sara Shahid launched the Sublime fashion house in 2003 in Pakistan. At its core, the label believes in capturing the quintessence of feminism and natural beauty of a woman, with style with their signature focus on the being of a woman.  Sublime’s aesthetic reflects a fusion of the east with the west, where the finest from the past is blended with the contemporary. The results are classic outfits with unassuming, understated glamour. Indeed the brand is already a five time nominee of Pakistan’s most coveted LUX Style Award in their prestigious Prêt a Porter category. The Sublime fashion house features six lines: ‘Sublime Sara’, the prêt line which includes eastern and western wear,’ Sublime Divine’, couture based and bridals, ‘Simply Sublime’, a ready to wear line with light and medium embellished tailored outfits with superior cuts, ‘Sublime.T’, a collaborative line of limited edition T shirts, the ‘Sublime Women Entrepreneur Project’, pieces handcrafted by women who possess skill, but lack the opportunity of being able to pursue a career beyond their homes. The sixth line is ‘Fab Sublime’, a limited edition of exclusive, screen printed chiffons and a ready to wear line from the same fabric. Seasonally, Sublime also introduces limited edition accessories which have previously included leather bags, belts and printed shawls.

Sara Shahid showcased her label Sublime's Pret a Porter womenswear collection entitled 'Colour me Sublime'. Indeed this Sublime collection heralds a re birth of sorts - a desire to break free from the past and to celebrate a new decade.

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