Beauty brands used to only make products catering to a very narrow margin of skin tone and color—luckily, since more than half of the country doesn’t fall into the fair-medium camp, that’s slowly starting to change.
Much-loved luxe lines are expanding their shade ranges to include deeper tones and are releasing new products with a more diverse customer base in mind (to which we say it’s about time). Now, women with darker complexions have a wider variety of concealers and foundations to choose from, as well as high-pigment lipsticks and creamy blushes that pop against their skin tone.
Iman Cosmetics
Iman Cosmetics Second to None Luminous Foundation Clay 3
Black Opal
Black Up
MAC
Nars
Fashion Fair
Becca Cosmetics
Make Up For Ever
Cover FX
Lancôme
Lancôme Audacity Palette
Lancôme has really stepped up its game in recent years when it comes to creating products that flatter and enhance darker skin tones (its newly named ambassador, the ever-glowing Lupita Nyong’o, may have had something to do with it). The Tiente Idol Ultra 24H ($46) foundation offers a wide range of medium to deep shades and is what makeup artist Nick Barose reaches for when prepping Nyong’o for the red carpet. Currently, we’re lusting over this newly launched palette, which features 16 stunning shimmery and matte shades for a sheer wash of color on the lid.