High Street, the leading western wear brand in Pakistan, extended its support to the victims of Typhoon Haiyan, Philippines. All the sales proceedings from October 2013 were used to buy food items, medicines, blankets, bottled water, slippers, warm clothing and toiletries to support the affected victims who are left with nothing but despair.
This is the second deadliest typhoon after Typhoon Yolanda, killing at least 4,011. According to bbc.co.uk, damage to roads and infrastructure has hindered the distribution of aid. Two senior UN officials visited Tacloban on Wednesday and identified an urgent need for transport, emergency shelter material, hygiene kits, body bags and the establishment of family tracing service.
A lack of trucks and fuel shortage is severely hampering the response, the UN says, with people from remote areas forced to walk several kilometers to reach aid distribution points.
“We, at High Street believe that it is our responsibility to help those in dire need. Typhoon Haiyan, is the most powerful storm ever to make a landfall. To me charity is one of the core parts of any community because it is the link between the ‘higher’ people and the ‘lower’ people and recognizing them as being of equal value as human beings. Without charity you cannot have community because everyone is only looking to benefit themselves. For a company to grow sustainably, it must have a keen sense of Corporate Social Responsibility (CSR). At High Street we strive to look after people and make the world a better place to live in.” said Founder and CEO, Amina Hyatt Lak, High Street. HighStreet will donate November sales proceedings as well towards the worthy cause.