L’Oréal Paris, the world’s leading beauty brand, in celebration of the 30th year anniversary of their renowned makeup brand Color Riche, launched fifteen shades of lipstick in a three month campaign titled Color Ever After.
Inspired by classic fairytales, the L’Oréal Paris Color Riche campaign consisted of five princesses, with each highlighting a color family of reds, oranges, plums, pinks and nudes. The campaign is concluding this month with all five looks for each princess revealed.