Interview of Zainab Qayum

Zainab Qayum a.k.a ZQ is one of the most talented female stars of our country. She is a top model a talented actress and needs no introduction. She was crowned the ‘Best Model of the year 2004’in Lux Style Awards and won the “Most Stylish TV Actress Award’in Indus Style Awards 2006. Read on to get to know about ZQ’s point of view on career, marriage, politics and more.

1. Tell us about you’re your background and your journey into the modeling world?

My family comes from Kohat and I was born in Karachi . I did my O levels in Karachi and then moved to Lahore to do my B.A. and M.A. I taught at ‘Grammer school’ for a year before joining Libas as an assistant editor. I worked there for two years and did my masters again for another two years. I have been modeling for the past fourteen years.

2. Modeling has been your major career. Are you going to continue it for long?

I am very happy that the new crop of models is coming up and soon they are going to take our place. Until that transition takes place I think I have another year to go. I am concentrating more on my plays these days.

3. Talking about the current Pakistani modeling scene, why don’t we get to see many new faces compared to India .

First of all compare the population of India and Pakistan and their provinces and states. It is a bigger country than Pakistan . Models in India are coming from everywhere from Madras and Bengal . They have got the two Miss Universe and Miss World from Bengal. India has so many regions. In Pakistan you can forget the province of NWFP and Balochistan, these are tribal areas and have feudal families who do not let their girls model for whatever reason. The girls that do model are from Punjab or Sindh. It is still not easy for girls to take up modeling, in these provinces, as a profession. People put you down with comments like ‘no one is going to marry you, you will have no reputation and all, etc’. Things have changed considerably though.

4. But why is it so in our culture?

Our culture does not allow modeling. We have been able to put the Pakistani fashion scene on the world map with great difficulty. We are given more permission nowadsys. There were many restraints earlier. There are so many preconceived notion and stereotypical images about modeling; it is very hard to shatter these. I am referring to the general public as well as members of highly educated families. They would rather have their daughters become rocket scientists and dentists than models. Even I agree that modeling is not a full time profession; one has to complete their education. A fall back is necessary as in modeling the fun only lasts for five to six years. This is my fourteenth year but you cannot drag it longer than this. The essence of modeling is constant change.

5. Will you ever encourage your daughter to become a model?

Being a 21 st century woman, I will ingrain proper values in my daughter and make sure she does not let her education suffer. If she wants to become a pilot I will let her do it. I will let her do anything.
I think this is where parents go wrong. My mother gave me full permission knowing that she had taught me  everything about right and wrong. If you have given your kids good training and taught them the right values, there should be no issues. There is nothing wrong in modeling. If I had seen something wrong with modeling I would have quit before asking my daughter to quit.

6. Do you see Pakistan taking part in Miss Universe and Miss World competitions in the next 5-10 years?

We cannot unless they respect our values, we cannot go through the swimsuit round. Anita Ayub did try but it just doesn’t work that way. It is not in our culture. It cannot happen. We do have beautiful women. Even the Indians themselves say it. There have been so many Indian actors and directors who come here and they all say that Pakistani women are gorgeous even without makeup.

7. Does religion hinder?

Of course! And I don’t think we should bring religion into this because there is going to be a never-ending debate. I think if ones conscious is clear it is fine, I know my conscious is clear. I know I am not flaunting my body I am basically modeling the clothes. It depends on the audience whether they come to see my body or my clothes. It is all about intentions.

8. Who is your favorite Pakistani designer? Whose clothes would you like to wear for your wedding?

I have worked with everyone in this industry, the established ones as well as the newcomers. I would really like to get married in just my jeans and T-shirt. I think I have become a bride more than 3000 times.

9. When do you plan to marry?

‘I think Abhishek, John Abraham and Brad Pitt are busy right now.’ It is not about when I want to get married. Whenever it is destined to be, it will be. Probably when I meet the right guy. When kuch kuch hoga tou hojaye ga!

10. You advised Zhalay to turn to modeling instead of acting. Why?

No particular reason. I met Zhalay at the set of Marina Khan’s ‘Dhoop’which she did for ARY. As she is tall and has got a good figure, I suggested to her that she should try modeling. I just thought that along with acting she can take up modeling.

11. Which one do you prefer to do acting/ compereing or modeling?

When I am hosting it is very hundred percent me. I am not putting much of an effort. I love talking; I love to talk whether it is my friend or mom. Compereing doesn’t work for me. I have been modeling for such a long time the clothes change, the ramp changes, the choreography changes but basically you are just walking. It is all very natural. Acting is very challenging and I love it. Every time it is like a different character and you have to internalize it. Kill your personality and actually transform into the person you are playing. I am not complaining but since my life is so smooth and boring that being a part of these stormy relationships and love triangles is very exciting.

12. Tell us about your upcoming projects?

I have just finished ‘Kabhi na kabhi’for ARY which I did with Indian superstars (ones from Star plus) there are Tina Tariq and Shubha Mudghal in it. Riyasat is on air. I have got two projects with Avenue. One is called ‘Thora thora pyar’where I am staring with Mohammad Rana and one is with Jibran. These will be aired on Hum.

13. If you get an offer from India in the near future, would you be doing it?

I would love to do an Indian film but they have to think that I am really good enough. I would like to do it with big banners like Karan Johar, Yash Chopra and Sanjay Leela Bhansali but they have to keep in mind that I won’t do any anti Pakistani movies. I do not like to wear mini and I will not kiss- there are so many limitations. If anyone has a really fabulous and mind blowing idea and keeps my limitations in mind I might do it. At the end of the day I am representing my country being a very patriotic, I will not try to tarnish its reputation in any way.

14. So any plans to get into Lollywood and promote your country.

You know the current state of Lollywood. Unfortunately … You see we are in charge of the modeling industry and for the past 14 years we have come a long way, we have struggled; we have helped develop it. It is up to the Lollywood stars to develop their industry. Now I am working for TV, the silver screen Lollywood has to take care of Lollywood. They could make it good enough for us to join it.

15. On the closing note what would you like to advice the upcoming models and actresses of Pakistan.

Don’t loose your head if you have to the opportunity and if you are lucky to get some importance.
Work hard, there are no short cuts to get to the peak of success. Just work very hard and whatever you are meant to get you will but do not forget who you are. Don’t loose yourself. At the end of the day, the lights go off, everyone goes home, the makeup is taken off your face and that’s the real you. Don’t ever loose that person!


Zainab Qayum a.k.a ZQ is one of the most talented female stars of our country. She is a top model a talented actress and needs no introduction.

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