Umsha couture is a designer label based in Karachi and has been doing bridal and formal collections since 2010. The designer, Uzma Babar is known for her ability to work with traditional work patterns, appliques and vibrant colors, merging them with an array of cuts and drapery.
Umsha is best known for couture pieces and works in traditional work patterns for revival of the old crafts known for its heavy embellishments. Umsha's collections merges traditional work patterns with cuts n style.