Ammar Belal started his career in 2003 with his streetwear brand A.B.C.D and later his internationally acclaimed Couture jeans label AS Jeans. His progressive approach to showcasing fashion through music videos and films has earned him various awards, including Best Emerging Designer (Lux 2005), Best Menswear Designer (Indus 2006), Best Prêt Designer (Sunday 2008) and Best English Song (MTV/Indus 2006). The Ammar Belal label itself was launched in the summer of 2007 and prides itself on being the first luxury brand from Pakistan that adheres to the highest international standards of quality. It is the only Pakistani fashion house that outsources their manufacturing to Europe and is involved only at the design and marketing stages of its products. The Ammar Belal label has outlets in Lahore, Karachi and Faisalabad. Ammar Belal showcased his western wear collection “The King Of Pop”, inspired by Michael Jackson, at the debut PFDC Sunsilk Fashion Week in February 2010.
Ammar Belal’s collection was followed by a thank you note by Chairperson of PFDC, Mrs. Sehyr Saigol and Chairperson of Unilever Pakistan Ehsan Malik, which also included comments by Alexandra Senes on her visit to Pakistan.
The collection by Fashion Designer Ammar Belalâ€™s was menswear and womenswear both which was inspired by the skyscrapers of New York and Art deco architecture his collection was followed by a thank you note by Chairperson of PFDC.