The 2nd Day of PFDC Sunsilk Fashion Week 2014 (PSFW) commenced on Friday at the Expo Centre, Lahore, with a total of five fashion presentations featuring the likes of some of the industry’s big wigs, like Shehla Chatoor ,Teena By Hina Butt, Deepak Parwani, Muse and Elan.
The 3rd show of Act 2 flattered the audience with remarkable collection of Elan lawn 2014 collection as well Prêt dress collection 2014. The designer label Elan PFDC 2014 collection finale was presented by Spring/Summer 2014 collection titled ‘Art Struck Elan’ at PFDC Sunsilk Fashion Week 2014.
Elan Dresses drew inspiration from vintage art and fashion illustrations, in particular the work of celebrated illustrator Rene Grau. ‘Art Struck Elan’ featured a series of bespoke fabrics, adorned with panoramic art scenes, splashes of paint on vintage maps, sequined cheese bites, bullets, lipsticks, polka dots, graffiti, tincture bottles and comic text. Voluminous skirts, balloon hemlines, taffeta ruffles, midi skirts, flared palazzos, quirky blazers, peplum jackets, tanks tops in loose-cut silhouettes were the main highlights. Cascading silks and organza formed the base of Elan summer collection 2014.
Day 2 of PSFW marked the return of Magnum with their Magnum Pleasure Spot where you can ask for a custom made ice cream. The title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. The makeup and styling done by the creative teams at Nabila’s and NGENTS.
The event is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV/Style360 is the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & PR.
Day 2’s finale was presented by premier luxury designer label Élan who showcased their Spring/Summer 2014 collection, ‘Art Struck Élan’ at PFDC Sunsilk Fashion Week 2014 held at Expo Center, Johar Town Lahore on 11th April.
