The Day 3 of PFDC Sunsilk Fashion Week 2014 kicked off on 12th April at Expo Center, Johar Town, and Lahore. The event schedule to start from April 10th and will be run through April 13th. To promote the local and international fashion all the well known fashion high end design retailers, textile manufacturers and buyers exhibit their update spring collections. 7th PFDC Sunsilk Fashion week 2014 includes ramp shows by leading retail brands, high-street fashion labels as well as textile houses. Each of the fashion designers has participated and showcased their yearlong creations in the event.
Day-3 featured the continuation of the afternoon High Street Fashion Shows with Generation, Roodaba Omar, Bareezé Man and Gul Ahmed. The designer shows by Fahad Hussayn, Republic by Omar Farooq, Body Focus Museum, and Maria B., Nida Azwer and Karma Pink later in the evening.
Gul Ahmed presented ‘Ethnic meets Contemporary’ collection which was motivated from traditional folklore wrapped in high street vogue. Gul Ahmed Lawn collection 2014 was all about the fresh, fashionable and vivacious looks of summer, with a lot of play with fabric, layering and a fresh take on transparency.
Vibrant hues, nice looking designs and flowing fabric showcase prominently featured cropped pants among other trendy separates. Dynamic prints with intricate embroidery coming together to create a fusion of the past with the present for urbane yet comfortable apparel.
Day 3 of PSFW marked the return of Magnum with their Magnum Pleasure Spot where you can ask for a custom made ice cream. The title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. The makeup and styling done by the creative teams at Nabila’s and NGENTS.
The event is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV/Style360 is the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & PR.
Day 3 at PFDC Sunsilk Fashion Week 2014 revealed luxury prêt collection by Gul Ahmed titled ‘Ethnic meets Contemporary’ which was inspired from traditional folklore wrapped in high street vogue.
