HSY’s collection was indeed the finale show at the second PFDC Sunsilk Fashion Week. HSY brought to Karachi his menswear and womenswear Prêt-à-porter collection entitled “Metamorphosis”. This was inspired by the design house’s journey and represented a "coming into our own" of the label. A variety of pure fabrics were utilised in the collection where contemporary silhouettes were enhanced with crafts from across the regions of Pakistan. Renowned designer Deepak Perwani walked the ramp for HSY.
Referring to the current situation of the fashion industry the designer said, “Our current environment is one marked with uncertainty and instability. It is thus more important than ever before that the fashion industry comes together as a united front and shows that regardless of the situation fashion is a business responsible for the livelihoods of thousands and must go on.”
Established in the year 2000, HSY is predominantly a bridal house specializing in Couture, best known for combining contemporary silhouettes with the traditional techniques of old. Indeed this synthesis is the cornerstone of the design philosophy at HSY. He showcased his collection charity show called “Fashion Gives Back” in which the Fashion Week and other designers participated featuring live music from the famous band “Fuzon”. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine. Hassan himself holds an honours degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicale De La Couture Parisienne, France.
Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the 'New King of Couture' by Harper's Bazaar magazine he showcased hi stunning collection at PFDC Fashion Week 2010.