The Day 4 of PFDC Sunsilk Fashion Week 2014 kicked off on 12th April at Expo Center, Johar Town, and Lahore. High end design fashion retailers, designers, textile manufacturers and buyers, presented their latest Lawn/Spring Collection has participated and showcased their yearlong creations in the event.
PFDC Sunsilk Fashion Week 2014’s Prèt Show on the fourth and final day was opened by acclaimed Pakistani couturier Rizwan Beyg who showcased for the second consecutive time at PFDC Sunsilk Fashion Week. Having previously shown a truck art inspired collection in the previous edition of PSFW, Rizwan had worked closely with original truck artists to create a line of clothing using ethical practices for his label’s latest collection.
Showcasing a vibrant colour palette, Rizwan Beyg had employed the concepts of flora and fauna using funky and trendy silhouettes. Key elements for this collection were the reinvention of bell-bottoms, flirty ruffle skirts, tailored jackets, jeans, off-shoulder fun tops, the classic sari and the signature 70’s wedges. The collection also included menswear pieces comprising of jackets, hoodies and jeans and was indeed an evolved version of the collection showcased by the designer last year at PFDC Sunsilk Fashion Week.
To entertain the visitors, media, show biz personalities and fashionistas Day 4 of PSFW marked the return of Magnum with their Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC.
The makeup and styling done by the creative teams at Nabila’s and NGENTS whereas event is fantastically choreographed by HSY Events. As official media partner, Hum TV,Style360 played a tremendous role however CityFM89 presence showed as the official radio partners. All four day event management is handed brilliantly by none other than Lotus Client Management & PR.
Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Rizwan beyg truck art digitally printed line. PFDC collection was a natural progression for Rizwan Beyg collection of wearable and affordable digitally produced prints.
