Indeed Sobia Nazir in many ways pioneered the Islamabad fashion scene having started her career over a decade ago. To date, Sobia’s label has continued to grow organically securing both its national and international presence. With her current flagship outlet in Islamabad, Sobia has also showcased at the prestigious Dubai Fashion Week for four consecutive years and continues to participate in shows across the world. Her work has appeared on the cover pages of fashion publications including Harpers Bazaar, Libas, Asiana and Asian Woman among many others. In 2008, Sobia Nazir was honoured as ‘Best Pakistani Designer of the Year’ by the Asian Style Awards. The same year, she also launched her debut line of exclusive and elegant lawn fabric followed by her second launch for Spring/Summer 2009. Her latest lawn print collection was launched in March 2010.
Sobia Nazir’s Prêt-à-porter womenswear collection that was showcased at the debut PFDC Sunsilk Fashion Week in February 2010 was entitled “Sequence of Bloom”; this was bohemian inspired with fresh colour combinations, dynamic prints and modern silhouettes. “Sequence of Bloom” was crafted with a diversity of fabrics, including French chiffons and crepe silks, with zardozi and crystal embellishment, appliqué, and thread work.
Fashion designer Sobia Nazir with her collection for Fashion Week entitled "Baroque". This womenswear collection was inspired by the opulence of the baroque style prevalent in the seventeenth and eighteenth centuries in Europe.